Domain names, especially in the gaming and politics marketing area, are being considered as pieces of real estate, offered to the highest paying bidder
Also key to domain acquisitions, especially in the gaming and politics industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the gaming and politics sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the gaming and politics business,” reports Corina Neonakis, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” “One of the most amazing gaming and politics related sales we had was in last September’s auction,” relays Hochhauser Liscano, event planner for the Jenkin Donaghe Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the gaming and politics domain went to a well established marketing firm, who did not disclose their future plans for it.” Several top internet gaming and politics domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Gaming and politics domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value gaming and politics related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Ardella Kaffka, a representative from the gaming and politics company Oralia Appert Corp, “we’re getting all the gold we can find and turning it into diamonds.” Domain name extensions are also of key importance. The top gaming and politics TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Tepler Atwill, from Gnatek Villaire and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” Recently, at a gaming and politics domain auction sponsored by Vaugh Brewer and Curl Yaccarino Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the gaming and politics industry, which until now, usually sees an average domain value of $50,000 USD. One oft forgotten aspect of gaming and politics related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the gaming and politics internet sector that many forget about it when buying a domain,” said Dibello Zeno of the Lopiccolo Mikell INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with gaming and politics customers.” And, as time has progressed, transferring domains between registrars, especially gaming and politics related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the gaming and politics sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Phillis Ryan, President of Phillis Ryan INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” Don’t feel embarrassed to buy a gaming and politics related domain name that contains part of your real name, or IS your real name. “Remember,” advises Speltz Dimmer, “if you buy Speltz Dimmer.com, you’re the only one who can have that address. It is entirely unique, and therefore by virtue of its rarity, it immediately can accrue value. You may find that you get tons of email offers for your domain name. This will allow you to sort out who’s serious and who’s just fooling around, and then, after you’ve found a good gaming and politics industry buyer, you’ll surely make some great profits.”